Creative Social Media Inspiration
Content calendars are the answer to obtaining an organized content strategy. The use of a content calendar can help your company to use the resources in the best and most efficient way.
Coming up with content for the different channels is not always easy. One moment you’re a ‘content machine’, the next moment you’re struggling to find content. Groove Digital to the rescue!
Content Calendar
We use a content calendar to fill the channels. Groove uses Monday.com to get structure and overview. You can also use other tools such as Later, Meltwater, Hootsuite, Monday.com, or Trello. A well-organized excel sheet is also an option.
The key takeaway is especially to create structure and overview through a tool that you feel comfortable with. Creating content is like putting together a coat rack and using the right hooks.
Ready? You can use this blog as a guide to set up your calendar. Let’s go, we’ll go through it together! Create an account or open a tool you are familiar with.
Example content calendar via Monday.com
Brainstorm and Develop Sections
Structure is important! By creating different sections, you bring structure. A section helps steer and funnel content. By creating an overview (content calendar) you can also see how frequently you place a particular section.
Example sections plotted on a content calendar
Label the categories and then plot them on the content calendar. Ideally, it becomes a colorful whole and the colors alternate with each other. See also the image above.
Trend Calendar
The use of a trend calendar is also a lifesaver for us. In addition, you can search for special days via Google Search. From here, we fill the content calendar for a longer period. There are plenty of hooks that you can use for the company. Especially with e-commerce companies, you can go along with this.
Special days, for example Mother’s or Father’s Day. This is a good hook to use for fun content. Through a post, you can highlight mothers and fathers. The use of discount codes works well for e-commerce companies. It not only brings more traffic to the website, but also leads to purchases.
By hooking onto widely discussed days, you strengthen the brand. It shows the human side of a company. A day like ‘International Women’s Day’ is widely discussed. Or for example, hooking onto ‘Employee Day’. Put employees in the spotlight through an appreciation post.
#meettheteam
The Story of Your Company
People are curious about who is behind a logo or company name. An introduction round works well for interaction. Let the employees share the post through their personal channels. The human aspect of a company is becoming increasingly important. Do you have an inspiring mission or vision? Share the story and inspire others.
Responding to Current Events
You can use other people’s content for this. Repost a post from another company on your channel. Share additional context and/or the link with your service/product where necessary. In addition, you can engage followers about industry news. Create a poll on Instagram or LinkedIn. This ensures more engagement and reach.
What to Post on Which Channel?
Think strategically about what kind of content you post on each channel. Keep in mind who your target audience is and what you want to convey. On Instagram, for example, you can post more fun content and behind-the-scenes images. The LinkedIn channel is suitable for company updates.
Out of the Box
We’re going to advocate the obvious. Try to think out of the box when it comes to content! Give it a personal touch, keep your company in mind. More and more companies are on TikTok to show a different side. Also on Instagram (Reels) are being increasingly used to, for example, post memes.
Because we love that you’re reading our blog, we’ll give you some content tips for the coming period!
- Highlight a specific product or service;
- Put employees in the spotlight;
- A ‘did you know’ about your unique selling point;
- June 20: Father’s Day (give away discount codes or gift tips from your company);
- June 21: start of summer (link to a fun summer promotion);
- User generated content: give a voice to your customer.
