Good content without technological support remains unread: Technical SEO is the foundation of a good site.

4 min readFeb 29, 2024

Do you have a brand new site, regularly write web content, but notice that your content isn’t being read? In most cases, the cause is 70% content and 30% technology.

Content is the oxygen and technical SEO is the backbone; without both, a website cannot survive.

“With website performance score, indexing, and on-page SEO, with heavy technical SEOs, I see an overlap with web dev, UI/UX. But what is Technical SEO exactly?”

What is Technical SEO

Technical SEO is about uncovering inefficiencies that the web pages of a site have in terms of being crawled, rendered, indexed, and ranked. SEO is a complex discipline; there will be no single user or search engine who views the site from just one perspective — for example, they want great content on lightning-fast pages — a holistic approach is the best approach. Good content without technological support remains unread, just as pages with little or poor content are not ranked.

‍My philosophy on WordPress sites

Google tends to *generally* treat WP sites well. But as a site grows, technical neglect can accumulate, sending mixed signals to search engines.

Seconds count for technical SEO

‍A high percentage of mobile users bounce and opt for an alternative search result if a page takes on average more than 3 seconds to load. Research shows that the bounce rate can increase by 32% for pages with an average load time of 3 seconds — optimizing images, CSS & JS file sizes can be the difference between a bounce and a conversion.

Need help with your technical SEO? We take your online challenge personally.

‍‍‍Google will find and crawl your site.

A sitemap is a map of your website. A sitemap tells Google which pages are important on your site. It can also speed up Google’s discovery process. It usually takes 1–2 weeks to update the search index. If you’re interested in Google and other search engine crawlers, check out our blog on the technology behind search engines.

Divide your sitemap into multiple sitemaps; tools like Rankmath and Yoast can generate the sitemap for the WordPress part of your site, and for the other part, you might find a different sitemap generator.

‍Make text and content more readable and understandable

Content is the commodity that bots and users are after. Readable content is information without technical jargon and full of short simple sentences. By also using H1, H2, H3 heading tags, you not only make a page more organized and pleasant, but visitors also stay on the website longer.
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Hate JavaScript?

I hear you, I feel you… for example, are JavaScript files blocked in your latest report? If so, investigate what is being blocked and why?
Here are 6 simple steps to fix JavaScript issues with the free Google Tool GSC.

URL Inspection Tool
Check blocked JS files
URL inspection: More info
Check indexing
Internal link discovery
Check hidden content

Infinite Scrolling or Pagination

Pagination is a way to organize information into different pages on a website. Users can navigate between these pages by clicking ‘next’ or ‘back’. A web design technique where, as the user scrolls down, more content is automatically and continuously loaded at the bottom of the page, so the user no longer needs to click to the next page.

Best for accessibility is pagination, but as a visual user, I prefer infinite scrolling. Pagination is still often used because searchers prefer to see an entire article or a list of categories on one page, as long as it loads quickly and is easy to navigate.

Want to improve your website’s structure for SEO and need some help? Contact us!